My Brand is……

When we evaluate people, we normally have an expectation of how they should act, behave, speak, dress, and generally interact with others. Usually people earn our trust once we have understood who they are and what they are about You trust a person to know who they are and what they are about. If I asked you to describe yourself in 5 words you would give me 5 adjectives that describes you based on your personality. The same goes for brands; Your brand has its personality (well it should) so can you come up with 3 words to describe your brand?


It is one thing to describe your brand the way you envision it based on the perception you want your customers and potential customers to have of your brand. It is one thing to expect everyone to see your brand the way you see it in your minds eye but is is that always the case?

A school teacher does these exercises with his students that gets everyone engaged and speaking about the essence of great brands; He ask the students to use five words to describe certain brand and how these brand makes them feel.

NOT WHAT THE BRAND DOES, or WHAT THE BRAND SAY THEY DO but how that brand makes the students feel.

One is the student’s said “This brand makes me feel Smart, Sophisticated, Successful, Elegant, Respected.” The category was Auto. The Brand he was describing was Mercedes Benz. Thinking of it now can you see how Mercedes Benz would have made him feel that way?

Another student said “This brand makes me feel Eco-Friendly; Protected; Aware; Intelligent; Relaxed; The category was Outdoor Clothing. The Brand he had in mind was Patagonia, an eco-friendly clothing store based in California.

So obviously, the brands mentioned above have a clearly defined personality. The best brands have that in common; A clearly defined personality and it is evident in the emotional response they draw out when they interact with their customers.

So I ask again; How would you describe your brand? How would people describe your brand? How does your brand make the people around you feel? What emotions does your brand “awaken”, “evoke”? If they are positive emotions then that it awesome, work on keeping it that way, if they are negative; Don’t “get your panties in a bunch” it is never too late to change that perception.


So give it a shot! Don’t make assumptions, go ahead and ask your consumers; How does my brand make you feel? You might responses that sound like this “ Your brand makes me feel” PRECIOUS, Your brand makes me feel ALIVE” whatever it is go find out! And take control of your brand perception.

TGA Top 5 -Fathers Day 2020 Edition

It is another Edition of The Gift Advisory ‘s Top 5 gifts and this one is dedicated to Fathers Day, this Sunday June 21st.

Unlike any other Father’s Day that has come and gone this year, Father’s Day is going to hit different. Not just because of the pandemic, the atmosphere is tense. A lot is going ! Jobs lost, not just in America but across the world. Businesses have shut down; Some temporary and some permanently and a whole lot is happening under the surface. We are living through a Pandemic guys.

So this fathers day, We don’t want to just gift , we want to put some extra thought and creativity into our gifting . Let me tell you what I mean using my Top 5 Gifts for Fathers Day 2020.


There is that stereotype about men, we forget that behind that tough, “I got this all figured out”, macho man persona that they also need encouragement, a”Boost” Words of encouragement. More than ever, our fathers need positive re-affirming words to carry around with them every day to remind them of who they are, how special they are and what they mean to us so this Affirmation Flash cards by oludidit is brilliant! Guaranteed to boost any dads Ego and help him face the challenges ahead.


The Play Station Virtual Reality is a perfect gift for that dad that doesn’t mind a “virtual experience” in the gaming world, 3D style. The PlayStation VR has a 5.7 inch OLED panel, with a display resolution of 1080p.[7][8] The headset also has a processor box which enables the Social Screen video output to the television, as well as process the 3D audio effect, and uses a 3.5mm headphone jack. If Daddy loves sports and is cool he would love this gift.


A portable monitor display is a perfect gift right now for dad because of its multifunctionality. A lot of Dads are working from home and owning a portable monitor display doesn’t only give them that extra screen they need to make their jobs easier because it extends their laptop screen, it can also be used to watch movies, check out his pictures, play games, and so much more. Get a portable screen for that tech savvy dad and thank me later.


Tell your father how much he means to you by giving him this beautiful hand made multi use padfolio to store his important documents and/or to carry his laptop around. Enhance the impact of the gift and gifting experience by putting a sentimental gift inside of it, like a hand written letter, an art work, a diary, any thing that will remind him of a memory that you both share. You can be futuristic and put tickets to a game, an out door event you would like to go to with dad after the lock down eases up.


You can never go wrong gifting dad a shaving kit. Especially because most men shave every week ( I know my husband does and so does my father). Did you see how many men were walking around looking “harrassed” because of the lock down? And post COVID, I doubt a lot of dads would want to sit on a barbers chair, using the general shaving kit but hey, you never know.

A shaving kit like the Braun Series 7 shaver helps dad shave wet or dry. It adapts automatically to his beard’s density, and allows dad personalize the shaving mode to match his sensitivity and preferences. You can throw in a natural beard care kit while you are at it.

BONUS GIFT– 3 in 1 charging station

If Dad has an Apple Watch and Apple phone you want to gift him this elago 3 in 1 charging station, designed for Apple Watch Series 5/4/3/2/1, Apple AirPods 2/1, iPhone 11 and All iPhone Models. This 3 in 1 charging station helps dad multi task and stay organized with a precise cut out that holds charger and cable steadily.

Let me know what you ended up gifting dad and how he reacted. Don’t forget to comment below, like and/ share this post.



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The Future of Packaging

4 Tips to Package the perfect “Last Minute” Valentines Day Gift.

Valentine’s Day is just around the corner and if you want to have the perfect Valentine’s Day Gift, you should start shopping now. It’s not too late to find the right gift and these four tips will help you jumpstart your search to narrow down the perfect gift for that special someone.⁣

    Online shopping is the most convenient way to shop especially as a busy professional “Last Minute”. There is no better way or faster way to scan multiple stores all from the comfort of your own home with just a few finger movements. Even if you’re looking for the perfect piece of jewelry, online stores are very inexpensive and have huge variety of gifts for your loved one. It’s a great way to find the perfect gift and doesn’t take a large effort. You can use a search engine with keywords about your Valentine and come up with sites that will cater exactly to what your loved one wishes.⁣
    We have all heard the saying “it is the thought that counts”. It really is but keep your gift meaningful for your recipient. It will be very helpful to know a few things about your “giftee”. Meaningful gifts don’t have to be expensive. They can be handmade or even specially made. The thought behind the gift is what is important. ⁣
    Put your hands in the air if you cherish experiences. Even eating for me now has to be some sort of experience. Create an experience around your gifting this season. If you really want to make your Valentine’s Day gift memorable and perfect, don’t just buy a gift; Use the “gift in a gift” approach , make a little treasure hunt out of it or include a coupon or tickets to an outdoor event like a Broadway show, a restaurant where you have to eat blindfolded; Put on your creative hats and you will be surprised what you come up with. Make an experience out of the whole thing because the memories your loved ones create from this experience will be fondly remembered long after the Valentines Day season.
    Okay, I am not asking you to go all OCD but I am asking you to be mindful when putting together your Valentines Day Gift. If you ordered it online, picking it up from the store or are DIY’ing ensure everything is perfectly organized, color coordinated;
    • Gifts sitting pretty on a bed of whatever you choose ✔️
    • Gift sealed to perfection with a kiss ✔️✔️
    • A personal note or a card expressing your heart felt details ✔️✔️✔️
    • A Gift in the gift ✔️✔️✔️✔️

There you have it, our 4 tips to ensure your Last minute gifting and Valentine’s Day gifting to your loved ones will be an experience that will be cherished this weekend and always.

Was this helpful? Please Let me know in the comment section below. Do share your Valentines Day Gifting experience with us as well.